Executive Producer Michael Karbelnikoff and Peter Kline/Alldayeveryday are teaming up with HBO Films to developThe Color of Cola, based on Stephanie Capparell’s book The Real Pepsi Challenge. The film tells the amazing true story of how a group of African American salesmen at Pepsi broke racial barriers in 1940s corporate America. The team increased Pepsi’s sales around the country, while facing the racism of the Jim Crow South and its more insidious expression in the corporate halls of the North.
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